
And among the many announcements, it confirmed that "sound quality is important" as the company announced Spotify HiFi, a new lossless option for their subscription tier (Premium). And Spotify has effectively invested a lot in expanding all sides of the equation, with many of its acquisitions focused on technologies and platforms for creators - not only musicians, but songwriters, producers, labels and all types of content creators, since the company has also expanded its offering to Podcasting - in a big way.ĭuring its "Stream On" event, Spotify's founder and CEO Daniel Ek explored the power of audio, and the opportunities ahead for millions of creators and billions of fans around the world. For audioXpress readers, the main message was that Spotify's mission since 2008 remains firm, and consists in connecting creators with fans and empower creators to live off of their art. An interesting document for these times, showing our the giant technology companies are able to reach the world simultaneously with their message.

It was an hour-long streamed event, with live music, surprises and many important announcements, detailing Spotify's commitment to audio, the company's past, present - and future. Despite having Ads for the majority of their now 500 million subscribers, they just can’t seem to “stream” a profit.Spotify's founder and CEO Daniel Ek explains how much the HiFi service is going to cost. If the licensees require higher stream payments, they would have to. So sure, they would want to raise their monthly fees. Spotify already offers some of the lowest payments per stream. Tiny services such as QoBuz are barely hanging in.

Tidal is in an amorphous state, having major problems. So far, over the more than two decades that streaming has been around, almost every separate company doing it has failed. So Amazon, Apple, Google and possibly Microsoft, if they ever get their act together, will be able to do this. I’ve been saying for several years that the only companies that will be able to offer music streaming on a large scale will be companies that offer it as a service, as additive to their other, much larger businesses.
